For small businesses venturing into the expanding world of e-commerce, mastering logistics is as crucial as the quality of the products they sell. Efficient, reliable, and cost-effective shipping solutions are key to customer satisfaction and business growth. This blog post explores the logistics landscape for small businesses, highlighting how to select the best shipping strategies, including the advantages of custom air freight options.

Understanding the Importance of Robust E-Commerce Logistics

Logistics in e-commerce involves more than merely sending a product from point A to point B. It's about creating an effective, seamless flow that ensures products are delivered promptly and in good condition, enhancing customer experience and loyalty. For small businesses, this means finding a shipping solution that is not only efficient but also scalable as the business grows.

Evaluating Shipping Options

  1. Standard Shipping Services: These are typically the most cost-effective options and are provided by carriers like UPS, FedEx, and DHL. They offer various service levels, from economy to express shipping, depending on how quickly your customers need their products. Standard shipping is ideal for businesses with consistent package sizes and weights. Don't forget that if you have high spend with a carrier, you should qualify for 10-30% discounts.
  2. Courier Services: For local deliveries, especially in urban areas, courier services can be a swift and flexible option. They often provide same-day delivery, which can be a significant selling point for customers expecting quick service. These are usually Gojek, Grab or LalaMove in South East Asia.
  3. Postal Services: National postal services offer international shipping solutions at competitive prices. They are reliable for non-urgent, small shipments and can be a good starting point for businesses looking to expand globally without a hefty price tag. These are good also for international EMS but for local delivery, courier services are usually the chosen option.

The Role of Custom Air Freight in E-Brick-and-Mortarommerce Logistics

At Coseismic, we offer custom air freight solutions provide several advantages that standard shipping options might not offer, especially when handling special products that require careful handling or rapid delivery times.

  • Speed: Air freight is the fastest shipping method available, ideal for delivering high-value, low-volume shipments or items needed urgently by customers. We usually can get cargo inbound to USA as fast as 24 hours if not sooner depending on some outside factors.
  • Reliability: Air freight services often have highly reliable arrival and departure times, making them a dependable option for maintaining tight delivery schedules.
  • Global Reach: Air freight can reach almost any global destination, offering a tremendous advantage for e-commerce businesses looking to expand their market internationally.
  • Customization: Custom air freight services can be tailored to meet specific logistic needs, such as temperature control for perishable items or enhanced security for high-value products.

Implementing Effective Shipping Practices

To maximize the benefits of your chosen shipping solutions, consider the following practices:

  • Negotiate Rates: Regularly review and negotiate shipping rates and terms with your carriers. As your shipping volume increases, you may qualify for discounts or better terms.
  • Use Technology: Leverage logistics software to manage and track shipments, inventory levels, and delivery schedules. Many platforms integrate directly with e-commerce systems, streamlining the process and reducing the potential for errors.
  • Optimize Packaging: Use packaging that protects your products while minimizing weight and volume. Effective packaging can reduce shipping costs and decrease the environmental impact. Remember when dealing with Air Cargo, physical size taken is in cubic meters is more important than weight while with traditional couriers it is a combonation of package size & weight.


Finding the right shipping solutions is vital for the success of any small e-commerce business. We at Coseismic help discover whats right. Whether it’s leveraging the reliability of standard carriers, the speed of custom air freight, or the convenience of local courier services, the key is to balance cost, efficiency, and customer preferences. By optimizing your logistics strategies and continuously adapting to changes in consumer expectations and shipping technologies, your e-commerce business can deliver exceptional service, encouraging repeat business and sustainable growth.